Stap isi

3 October 2008

Fantastic voyage

Was exploring Google Analytics and stumbled upon the fact that internal staff made up a significant proportion of our Council website users. Something like 15%+.

That figure is probably inflated by PCs in public areas (like the Library) that automatically open their browser at certain Council web pages when booted.

But even so – factoring in those ‘dumb’ visits – the percentage was high.

Previous statistics – generated from the server log – excluded staff accesses. I would argue against doing this! Your staff are just as valid a user as any other.

When I began our website redesign process, I had ‘Council officer’ as a user type to test against. But never guessed it was such an important user group.

With Google Analytics, you can set filters to look at user groups discretely.

This is something I learnt from one of the most interesting presentations at Web Directions South 2008. It was by Hurol Inan, called Informing experience architecture with quantitative insights.

He gave the example of tracking users who visit your employment page as a unique group. You already know who they are. What are they doing on your site? How well does your site respond?

— b3rn   google analytics, web metrics   Oct 3, 10:48 PM   #

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