When talking to management, a neat and precise explanation of the shift required…
Online is a service option, not just a media channel
From my perspective I view online as an engagement channel – combining service delivery, consultation and communication into a single medium, an enabling driver at the core of how organisations interact with their stakeholders, customers, staff and shareholders.
— Craig Thomler, eGov AU, 5 September 2008
… and it’ll fit on a PowerPoint slide.