Stap isi

21 September 2009

Google for local government

Microsoft’s products are ubiquitous in government offices but here comes their number one rival with Google for the Public Sector.

You’ll know of the tools already and probably use them daily as part of your council work. Analytics has been a winner for me, and who doesn’t love playing with the maps? Gmail is also widely used, although often informally, which has implications for record keeping. I would love to know of any agencies that have reported publicly on their experience with Google Ads. As a way for councils to sell their services, it seems largely unexplored. As Hitwise recommends, government must better position its information in search results, particularly around trending topics.

Google recently put on a day for local government web workers in London and you can get an idea of Google’s pitch by reading their reports.

— b3rn   google   Sep 21, 11:30 AM   #

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