Stap isi

22 October 2008

The case for social media #3: Reach

Craig Thomler has just posted a very helpful article called Putting Australian government web traffic in perspective.

We – local government web workers – collect things like page views and visits, but we don’t have much context for these figures. It’s just another KPI that gives good graph.

A few NSW Councils have been sharing their stats on the LG Web Network. Over in the UK, a number of municipal bodies have made their’s public. See for example Stratford-on-Avon District Council’s website statistics. I hope to collate these figures soon in a table, anonymized, to allow some comparison.

But Craig Thomler’s calculations for July 2008, even if a bit out, confirm what we already know. That we’re not getting much attention.

• The total government sector (6,634 sites) accounted for only 2.26 percent of all tracked website visits by Australians.
• Local government’s 1,596 sites accounted for 6.51% of all Government traffic and 0.15% of visits to all tracked websites.
• The Bureau of Meteorology accounts for almost a quarter of all visits to Australian government sites!

The answer? Thomler says engage citizens on their own turf.

— b3rn   stats, the persuader, web metrics   Oct 22, 07:36 PM   #

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