From this week on it’s going to be a lot easier to argue for government being part of social networks.
When I saw Obama’s “beautiful behind the scenes images” from election night on his Flickr page and read the comments, I was struck by how this approach was smack-bang right in the middle of the mainstream now.
I know you know, but chances are most of your colleagues now have a notion too.
I liked Marina Hyde’s opinion piece in the Guardian on Saturday.
…this week people were reminded of what an inspiring politician sounds like, and how he carries himself. Excellence is a useful reference point. While that memory remains fresh in the public mind, people will be measuring their own leaders against it…
We know he didn’t take the photos himself, didn’t upload them to Flickr. But they are still real, authentic and human.
Not too many councillors, general managers or council workers are as eloquent as Obama. But most are in fact real, authentic and human.
Perhaps they should show it.
The web is built on technology that is primarily for communication, and not publishing. That dynamic is the source of its power and, crucially, its intimacy. What social media represents – and what fed Obama’s victory – is a direct engagement and communication between friends, contacts and families. When we share ideas, opinions and information they become part of that intimate, trusted network in our own small corner of the internet. Our subconscious is hard-wired to assume that faces we see regularly are our own friends (explaining our preoccupation with celebrity), and so we feel that we know Obama because we’ve spent so much time with him...
The web has helped to inspire and empower a generation that has rejected political apathy. Obama's team used technology to make issues personal and relevant by giving people ownership of the campaign. It wasn't a complicated strategy.
Why everyone’s a winner, Jemima Kiss, 10 November 2008.