Stap isi

21 January 2009

The Art Of War by Mal Booth

At Tuesday’s afternoon keynote at Information Online 2009, Mal Booth spoke about his team’s social media strategy at the Australian War Memorial.

He told an anecdote about presenting this work to the institution’s governing council – a heavyweight collection featuring General Cosgrove and Kerry Stokes – as if it was in preparation when in fact it was already live. His point was that you just have to go and do it. He put up this quote:

It is sometimes easier to seek forgiveness than gain permission
— attributed to Grace Hopper

Not a bad strategy!

— b3rn   strategy   Jan 21, 08:06 PM   #

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