Stap isi
Local government, the internet & community engagement online
25 August 2010
The big payback
Why participate on the web? Web metrics give you some of the story – visitor numbers, content accessed – but how do you quantify trust? And how do you explain to senior staff the benefits of participating online in the first place?
Social Web – Reputation Management Cycles diagram by Laurel Papworth – CC BY-NC-SA 2.0
I’ve used this graphic many times to help get the point across.
Comments
Nice one b3rn. I haven’t seen this one before but it’s a keeper
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