Stap isi

11 September 2009

Tweet Tweetback's Baadasssss Song

Great to see 32 Australian councils on Twitter and to hear Lake Macquarie interviewed on ABC Radio Newcastle about @lakemac.

I still think Twitter is a good fit for local government.

The short message form has always been popular (BBS, IRC, SMS!) and government is now also coming to the realisation that less is more, especially when it is timely.

We’re fortunate to have an increasing number of use cases to evaluate from across government and around the world.

If you haven’t seen Neil William’s template strategy for government, it’s an excellent overview and discussion starter. Note also comments on the strategy from Jason Ryan and Michael Grimes.

The debate over organisational versus personal accounts continues but there is now ‘best practice’ for the former. A very workable solution is demonstrated on Campaign Monitor’s twitter page (see below). The page background identifies who is tweeting for the organisation. Tweets are attributed using the caret & initials convention.

Usability guru Jakob Neilson has written an excellent and no doubt provocative article on how to write a good tweet. Everyone will learn something from it. Make it part of the toolkit for staff tasked with tweeting.

The issue that remains beyond my grasp is how to formulate a workable ‘follow policy’. Following everyone or no-one seems contrary to the spirit of Twitter. Which means you must discriminate. How to ensure the implementation of that policy is neutral and seen to be neutral?

— b3rn   twitter   Sep 11, 01:52 PM   #

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