Stap isi

15 December 2009

Getafix

The argument in favour of communicating with your constituents beyond your website has been made and won over the last two years. But how to accelerate your organisation’s acceptance of web-based tools for community and collaboration?

We all know the hurdles:

• locked-down PCs and aggressive internet filters and firewalls;
• inadequate resourcing (time, in particular);
• policies that restrict who can speak on behalf of council (outdated now that everyone is a media outlet);
• recordkeeping and privacy requirements that (similarly) date from an era pre-internet; and
• fear – of failure, and success!

How to get over (or around)?

Continued...

— b3rn   guidelines, the persuader, web teams   Dec 15, 11:45 PM   #   Comment

29 April 2009

Getting open: some guidelines

The flipside to that last post – about network limits to staff engagement – is managing employee interaction on social media, or – more importantly – helping staff manage themselves.

In December I collected some prior art from the public sector. It’s good news that the LG Web Network is working on a web space that will encourage collaboration across councils in NSW – but lots has been happening out there.

Attack is the best form of defence for the United States Air Force and they go for full spectrum dominance with ‘every airman is a communicator.’ Their Web Posting Response Assessment flowchart has been widely praised and linked, but they’ve just released a booklet New Media and the Air Force (PDF) via Air Force Link that has a clear and confident introduction and practical links to things like Wikipedia contribution policies!

In New Zealand, the State Services Commission, New Zealand, has released its final guidelines on social media monitoring and interaction. These are excellent – Principles for Interaction with Social Media and Implementing social media monitoring – and note where they’re positioned.

Laurel Papworth has a comprehensive list – Managing staff who participate in social networks – that includes the best corporate examples.

Nick Hodge, who – as a prominent Microsoft employee and internet personality – knows about the blurring of personal and professional identities first-hand, hosts a good discussion that includes The Six Tenets for Employees in Social Media.

Local government employees need a custom build. ASAP.

— b3rn   guidelines   Apr 29, 05:55 PM   #   Comment

16 December 2008

Guidelines for local government employees online

Although we’re bound by Codes of Conduct and the like, we’ve yet to write guidelines for NSW local government employees online.

Fortunately a number of draft and formal guidelines have been published by government agencies both here and abroad.

• Interim protocols for online media participation – Australian Public Service Commission
• Draft guidance for New Zealand State servants using social media – State Services Commission, N.Z.
• In Development – an SSC blog: Staff Contribution Guidelines (PDF) – State Services Commission, N.Z.
• Social media policies – do you have one? – NSW Public Libraries
• Principles for participation online – Civil Service, U.K.
• Draft social media and online participation policy and guidelines – Devon County Council, U.K.

How about we set up a collaborative space to write a general set of guidelines under a Creative Commons licence that Councils could freely adapt?

— b3rn   blogging, guidelines, trust   Dec 16, 08:49 PM   #   Comment [6]