Twitter is a good fit for local government.
I see it as a personalised, friendly feed. Like RSS but better.
Plug your website feeds into Twitter and you’re automatically publishing to an additional channel whenever you post news, events, consultations or jobs.
But you also have the flexibility to tweet additional and complementary messages that fit Twitter’s profile.
There’s a good chance the channel is being monitored. Twitter users seem to follow a mix of peers, personal friends and feeds, so I’m guessing it’s checked as frequently as email.
It’s also worth listening. Search Twitter for mentions of you or your suburbs.
Once I was able to point a resident to information on our pick-up service for larger household waste.