Stap isi

24 February 2009

Meetings in a Minute

Great idea, well executed, from Hermosa Beach deputy mayor Michael DiVirgilio:

‘Meetings in a Minute’ is a video series where I’ll be posting a brief video overview after each Hermosa Beach City Council meeting.

Through the videos I hope to help communicate important City business as well as to make it easier for busy residents to stay informed and engaged in their local government process.

Michael gives further background here and makes the point that Meetings In A Minute is “not the goal, but more likely one of many steps devoted towards a dedicated and continuous effort to include people in the process.”

Check also his blog and YouTube channel.

Council business papers do a poor job communicating what Council is doing and why. There is too much text. This format, like Twitter, rewards the succinct.

Thanks to @bashley for the link.

— b3rn   councillors, engagement, politicians, time, tools, video   Feb 24, 08:25 PM   #   Comment

17 January 2009

Considering cycles of time

Talking about Twitter, a local government officer recently asked why?

A better question would be when?

The treatments for each of these social networks may be different. It may be that sending out three bulletins a week on MySpace might be all that the folks on MySpace want. But if you’ve signed up for the Barack Obama Twitter feed, you want information from us at least once a day.

I think that a challenge for organizations moving forward is to figure out how much information supporters want and where they want that information. Do they want it on their phone. Do they want it from their Facebook account. Do they want it on e-mail?

Let’s say Barack is appearing on a late-night TV show. If you send it by e-mail, by the time people check their e-mail, the show could be over. Different types of announcements now warrant different types of communications.

— Scott Goodstein, Barack Obama’s text message guru talks to the Ticket

A key determinant for using any particular channel is its time cycle.

Twitter gives you a chance to push out an alert or reminder right-on-time and you can expect a significant proportion of your followers to see it within minutes.

— b3rn   time, twitter   Jan 17, 08:17 PM   #   Comment [1]