With all the buzz at a conceptual (social media, gov 2.0) and brand (YouTube, Facebook, Twitter) level, we sometimes overlook the most important bit. It’s also the most humble.
Hail up the link. Or, hyperlink if you’re feeling 1990s.
The world wide web is predicated on each discrete chunk of data or information having a unique address.
Don’t believe me?
I can reference Tim Berners-Lee and Robert Cailliau’s seminal paper WorldWideWeb: Proposal for a HyperText Project published November 12, 1990. But most importantly I can link to it.
The world wide web is designed to be a platform for sharing. We can point to things, and we can point to information about things.
So – URIs, URLs, web addresses. Everybody gets it. Sort of.